Honestly, it’s not the solution I have been waiting from Apple.

Some notes before we start. This is a series of articles about making the mobile experience better for users, raise discussions and find better solutions together.


In early 2007 Steve Jobs announced the very first iPhone. Apple “reinvented the phone” and changed the mobile world as we know it today. Since that moment I became really passioned about the idea that smartphones can change our daily habits, how we find and use information, and how we interact with the world and how we live.


We use smartphones daily. Smartphones and mobile devices are made to simplify our lives so we…

Alex Kirhenstein

User Interface (UI), User Experience (UX), Branding & Corporate Identity Designer.

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