
What is the underlying message in the story? Like Clayton Christensen says, “People don’t want to buy a quarter-inch drill, they want a quarter-inch hole.” Ask yourself, am I prescribing the characteristics of the drill? Or explaining how the user drills …
…o believe that the qualitative remarks of a few people isn’t is useful. This simply isn’t the case. Talking to people will help understand the stories behind the numbers. And in particular, the folks who love your product the most, in addition to being your biggest advo…