Drew ButlerIcon Suite Is Here.NIL has become like the wild, wild west over the last nine months. Companies who were once cautiously dipping their toes into the water are…Apr 4, 2022Apr 4, 2022
Drew ButlerNine Months In, Where Does NIL Go From Here?Nine months into NIL, we’ve seen a few things. First, brands and athletes are interested in engaging with one another. That we know for…Mar 7, 2022Mar 7, 2022
Drew ButlerNow More Than Ever, It Pays to be YourselfMan, we’ve seen some good football lately. Much of that has been led by young guys like Josh Allen, Patrick Mahomes and Joe Burrow–none of…Feb 9, 2022Feb 9, 2022
Drew ButlerThese NCAA NIL Investigations Are the Governing Body’s Own FaultIt’s funny how things come full circle. Days after I posted about how desperately we need a national NIL standard, news broke that the NCAA…Dec 16, 20211Dec 16, 20211
Drew ButlerA National NIL Standard is Still Needed NextI’ll just say it: we need a national NIL standard. We need uniform rules. We are more than five months into the NIL era, it’s time. Why…Dec 6, 2021Dec 6, 2021
Drew ButlerTitle IX Troubles Are ComingAs we close in on the first five months of NIL, it has become very clear that this landscape will only continue to change. Schools and…Nov 19, 2021Nov 19, 2021
Drew ButlerNIL For AllGoing into this college football season, Oklahoma quarterback Spencer Rattler was the preseason Heisman favorite. His name was popping up…Nov 4, 2021Nov 4, 2021
Drew ButlerThe missing NIL piecesIn what we do here at Icon Source, I like to say we’re at the finish line of NIL. We help athletes get to the end goal of actually doing…Oct 28, 2021Oct 28, 2021
Drew ButlerNIL Independence isn’t just an ideal, it’s a necessity in the NIL eraIf you’re a company that works in college athletics, you likely work with — and either pay or receive payment from — an athletic…Oct 14, 2021Oct 14, 2021
