There’s a shift happening right under the radar and I think it might be time to acknowledge the urge to jump on this intelligence train. The analytics scene is very much alive (and kicking) and above all, it’s changing, yet… a lot of people are still exploring their first encounter with any form of data or analytics. People who have mainly been using Google Analytics as a analytical toolset are not evolving to a next phase, while there’s so much opportunity to create added value with data and analytics, that we could easily broaden its scope to a more general…

As I’m personally fond of data and anything intelligence related, this is a fair question to ask. From what I’ve seen so far in this digital ecosystem, it’s kinda a chicken and egg problem.

Headline readers all know data has a potential value when used properly, but very few know how and what exactly they can do with data. It’s a very complex, yet compelling matter. And it beholds so many variations and aspects. Its tied to all sorts of verticals and stretches over a broad horizon of possibilities over time, if strategically planned and used.

On the other hand…


As I was looking for a more visual inspiration based and steered upon data, I stumbled upon this cool concept of two ladies drawing with data. The story of Giorgia Lupi & Stefanie Posavec intrigued me. Allow me to briefly sketch the scene before diving into this process below.


Both of the ladies bumped into each other at an arts festival and discovered that they had a lot in common. The became friends and started sharing details of their lives with each other. By drawing postcards. Yes, drawing. Turning daily data into a drawn postcard with a matching legend. …

Dealing with measurement is something challenging. Coming up with a measureplan is one thing. Coming up with a system for tracking is another. Google introduced its Tag Management System early october 2015, yet… In this article I want to talk about the need for tagging in general, on both sides. Client-side & Data warehouse side

The Difference Between Client-side & Data warehouse side

The Client-side

If it comes to client-side, I’m talking about the real client side of interaction. In the browser. Server-side is a part of this if it comes to tracking. Its just a means to an end, but essentially it comes down to tracking interaction of the…

One of the most contextual data sources of this moment is the mobile phone. Data from apps is one thing, but not that many providers let you download your consumption of your Mobile data, text messages entries and registered phone calls. So thank you Mobile Vikings.

Let’s get some insights :)

I’ve been a client of Mobile Vikings since the early days. By the end of 2008, they we’re up and running with one of the most interesting mobile data packages available at that time on the market. 2GB of data, 1000 sms messages and some free calls. Can’t remember…

Ok. First of all. I’m not an expert about this. So… the following information is a as I go with it kinda thing or tutorial even? In this article I’m trying to get more insights on my personal Facebook Page of my Record Label Orbis Records. Shout out to you who commented, liked or, even better, bought a vinyl or digital record.

Here goes nothing. Let’s dive in, shall we?

I’m really found of the concept of using social media data to get insights in customer behavior. First of all, it’s very hard to do so. Second, the behavior people…

I really start to love the concept of an open platform for people to write about just anything. It is actually brilliant.

Because not everyone knows hot to set up a website of his own.

Because not every CMS is a easy to use and as clean as this one.

There are so many people that can tell us so many great things.

And yet… I’m missing something. Something personal. A place to give context about myself. Why I write what I write. Not some short bio will ever fit this context properly. I’m ready to migrate…

Ok. This is no official model or anything. It’s my own vision on how you can alter & use data towards a purpose. You can use this DAT model however you want. Here’s the thinking behind the model.

The DAT model is build upon three pilars: Data, Attention & Time. The sequence is just chosen in function of the abbreviation. DAT sounds just better, but in fact, the proper sequence is Attention, Time & Data.

I’ll explain how to interpret the usage of this model.


Getting the attention of people is essential before transmitting the message you want to bring…

Privacy is a bitch. There. I said it. Really. It is a topic that many people are struggling with. On each side. On the Business side. On the Client side.

And yet. It’s very ironic but very solvable. If we’re all willing to think about it, in a common sense of way. Sort of.

What is privacy actually

Privacy is the ability of an individual or group to seclude themselves, or information about themselves, and thereby express themselves selectively. The boundaries and content of what is considered private differ among cultures and individuals, but share common themes. When something is private to a person…

Shortest article ever on this website. Just to get clear on this. People are still confusing branding with a brand.

A brand is…

A Brand is a name supported by a vision and specific values that gives the company a face towards users and a clear proposition of what you can expect.

Branding is…

Branding is the execution of your brand, the values to achieve your goals / vision.

Need some examples?

Some examples


Nike makes shoes and sportswear. That’s the product to make money. Nothing special about that.

Their vision: To bring inspiration and innovation to every athlete* in the world…

Dries Bultynck

I try to prevent companies from selling ‘shit’ in any way I can.

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