This is why your business needs Snapchat

With over 100 million daily active users and 400 million snaps per day, Snapchat is one of the fastest-growing social networks. There are over 1 billion views of Snapchat stories each day. It’s obvious now that Snapchat is fast becoming a vital part of global marketing strategies.

Something that started out as fun has a lot of significance now in the marketing world. So what can a brand do on Snapchat? Apparently a lot. Check this out-

BEHIND THE SCENES

It’s no hidden fact that customers want to know more about their favourite brands. Gone are the days when only products mattered, it’s the age of relationships. And what better way to engage with your customers than sharing your stories? Behind the scenes, live events, office shenanigans, anything and everything will have your customers looking out for your updates.

COMPANY CULTURE

Snpachat is a great way to give your brand a personality. Your customers want to see the faces behind their favourite brands. Takings snaps of the team gives your brand a human touch.

REAL TIME MARKETING

With direct access to live events, Snapchat makes real time marketing positively interesting. Product launches, trade shows, runaway shows, etc get the audience excited as you’re providing an authentic view of your brand.

EXCLUSIVE CONTENT

Snapchat makes it possible for you to share content that your customers might not find on any other social media platform. Keeping this in mind, keep your audience excited by providing interesting and unique content on Snapchat.

OFFERS AND PROMOTIONS

Revealing an offer to those who watch your entire Snapchat story or surprising customers with gifts if they take a snap with your product or a daily promo code are some of the ways offers and promotions work with Snapchat.

Go ahead, surprise your audience.