All slides, podcasts, decks and write-ups of the first Open Voice event in Amsterdam

The kick-off of the new event series Open Voice was a smashing success. Over 130 attendees, raving reviews and awesome press. So many were infected with the Voice Virus and ready to explore the new realm of conversational channel. Next one is July 3rd.

Maarten kicking off the Open Voice kick-off

Enjoy all the slides, podcasts and write-ups so you can easily find it and refer to it.

Wondering what this is all about? Scroll down and read the about section.

Introduction into the new channel of Voice: Are you talking to me?

By Maarten Lens-FitzGerald.

Maarten is entrepreneur and creative executive for hire. Next to being the founder of Open Voice he helps organizations with Conversational Strategy and voice designs sprints. He is a keynote speaker on the subject of voice, teams and future of work. He (co-)founded Layar, Teamily and Mobile Monday Amsterdam.

Maarten’s three tips to stay up to date on the voice industry:,, and

From screen to no screen with NOS Lab

by Lara Ankersmit

Lara Ankersmit heads the New Media department of the NOS. Her goal is to transform the NOS, a traditional media company, into a full fledged digital organization. She helps journalists find their new role in bringing news to new and young audiences. She started her career as a journalist in 1994, after which she worked in advertising and publishing.

Diageo: The Bar

By Daniël Sytsma

Daniël has opinions for a living. As Founder and Executive Creative Director of Studio Kraftwerk, Linked by Isobar he works on the intersection of design, branding, and innovation with forward-thinking brands like Volkswagen, Philips, Porsche, Adidas, Vodafone and Diageo.

He was responsible for the latest voice assistant work Isobar has created for Diageo: The Bar is a skill for Amazon Alexa that helps aspiring mixologists to create cocktails at home and order missing ingredients straight from the skill.

Daniël is an advocate of digital design, as speaker, jury president, and teacher. His work has been awarded at the Webby Awards, Cannes Lions, Eurobest, Red Dot, Art Directors Club, FWA, and Awwwards. In 2015 he was named Design Professional of the Year.

His deck wasn't sharable but the podcast is:

Conversational Channels at Talpa

by Jeroen de Bakker

Jeroen de Bakker is CMO & CDO Talpa Radio and Member of the Board JUKE. Jeroen is a brand strategist and entrepreneur, at the nexus of creativity, transformation, and technology.

For 20 years, he advised top-tier European companies on branding, disruptive business planning, go-to-market, growth strategy, PR, e-commerce, technology and startup culture. He co-founded and managed several upstarts and actively contribute to the rise of startups as an angel investor in tomorrow’s economy.

Currently, he is a board advisor at several innovative companies and member of the board at Talpa Radio and JUKE, the newest and most personal music streaming service of The Netherlands.

Voice UI: the past, the future, and … what now?

By Ben Sauer

Ben Sauer is an independent (voice) design strategist and speaker. Most of the time, he works with organizations around the world to raise their design game. He’s been speaking about voice UI at events for several years, and training teams in how to rapidly prototype voice interfaces. He’s also spent many hours at home listening to his kids put ridiculous things on Alexa’s shopping list.



Media Coverage & blog posts

About Open Voice

As mobile started to gain momentum ten years ago and the web 20 years ago. It now is time for the next iteration in media channels: Voice. Google and Amazon are investing billions to make it happen with the Alexa and Google Home devices. Microsoft, Samsung, and Apple are getting on the bandwagon as well.

In the last three and a half years over 55 million Smart Speakers have been sold in the US and the rest of the world. Gartner predicts that 30% of searches will be without a screen in 2020. Amazon is gearing up to add France as a new market this year. Google Assistant is said to launch in Dutch on mobile in a few weeks and their smart speaker later this year.

Founders and intent

Innovation and Meetup veterans Maarten Lens-FitzGerald (, Hayo Rubingh (Mirabeau) and Sam Warnaars (aFroqleap) are founders of the Open Voice event series. They invite all to connect people around this new emerging channel of voice. Together the new channel of voice is explored, lessons and insights shared, enabling all to gain practical knowledge, see how voice and conversations fit into the customer journey and kick-start their projects.

Target group

The meetup is for non-technical decision makers and creators. CMO’s, CDO’s, marketers, innovators, digital transformers, social media managers, creative directors, (interaction) designers and all those who thrive on the edge are welcome.

Previous event: Articles, slides, podcasts and more. (be added soon)

More information, 06–46333308


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We wouldn’t be able to spend our time on this if it wasn’t for our sponsors. Therefore: Talpa, Mirabeau and aFrogleap: thank you!

Maarten Lens-FitzGerald

Written by

I instigate movements that shape the future. Founder of Layar, Teamily, Open Voice & Voice Tak Group. Global head of Voice at Nodes Agency.

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