Yorick Evan-Freke Changing Status Quo one investment at a time

While Evans-Freke always envisioned starting an impact fund later in life, it was a female mentor of his that pushed him into becoming one of the few impact investors in their 20s. While working at a merchant bank in London, his mentor, who was an accomplished business leader, brought him to a meeting and asked him to pay attention to how the men in the room responded to her. She would suggest an idea at the table and the men would simply nod their heads and go back to what they were talking about. Evans-Freke then suggested the same idea a few minutes later and the men avidly listened to the idea and praised him for it. “I would sit there with my mouth open, not believing what was happening”. He watched as she sat there composed and tried again and again to get her ideas taken seriously. Her “perseverance and steadfastness in the face of utter adversity, it gives me the confidence that I can achieve what I want to achieve.”

Yorick Evans-Freke and Chris Krug at Texas Film Awards with EBW2020, SXSW 2017

Even though he’s relatively young, Yorick Evans-Freke speaks like a man beyond his years about the frustration with the current status quo of in the investment industry. “I would like to see impact investing no longer be called impacted investing in 20 or 30 years. I would like it to just be called investing. Long term value added, sustainable investing.” His desire to build something that he could make his own that would “give him a greater purpose than chasing the dollar” has lead him to found ExPiste Impact Capital. With this venture capital firm, he hopes to help EBW2020 and bring societal change using marketing solutions.

EBW2020 “strikes me as an incredibly worthwhile and worthy cause. Not to mention the value it would add to the economy and add to society itself if we had all the talented women out there achieving their goals and their potential.” He sees inequality in the workplace as “not just a women’s issue, it’s a societal issue, it’s a people’s issue, and it’s something we have to face now.” Evans-Freke states that we are at a pivotal point in our society where we can make a difference. He states that 20 years from now “I can’t possibly imagine speaking to my daughter and telling her that society is going to value her accomplishments less than my sons. To me, that’s fundamentally absurd.”

Evans-Freke states that the fact that there aren’t a lot of people in this space as an opportunity for him to become a leader. This includes his hopes to host a forum to bring together impact investors, people from the charity space, and anyone passionate about contributing to society and changing the way they view investing. Being a leader in this space is seen to Evans-Freke not only as an opportunity to make a difference, but as an opportunity to help those who weren’t given as much opportunity in life as him. “Considering I come from very good background, it would be a wrong not to contribute to equal or greater extent that I’ve been given.”

written by Dana Summers, EBW Studios