It is about ad views, mobile users are fickle compared to desktop users, so publishers use it to maxmise ad views and provide alternative options for other content quickly, lowering bounce and maxmising revenue. Remember ads pay for content! (well not that much anymore ha)
Thanks! Ironically I run a media company first post iv’e written in a couple of years, really enjoyed it and glad you did! :) Any topic thoughts on beyond the next post focusing on management? (Ideas so far: understanding your CTO, no cost and effective marketing 101….