Engage Your Audience Using Multimedia

Tips to get people to read your posts

As a part of the EID100 (Digital Skills and Innovation for the Global Economy) course at Ryerson University, students are required to submit 10 learning modules in the form of blog posts as part of the curriculum. It is important that these modules are accurate and informative, while also engaging. Embedding external content is essential to increasing the attractiveness of your blog to a reader. Images break up long blocks of text and help the reader better understand your perspective or story. Children’s books are heavily saturated with images for this very purpose.

Arthur, a children’s book turned into a T.V. Show. Image: WiffleGif

Make it easy for your reader

While imagery is important, make sure that the image adds to or supplements your topic. Adding content that does not fit can lead to a confusing read. Ultimately, readers want simplicity and appealing visual stimuli. When visuals support your content, it adds emphasis, resulting in a more memorable user-experience.

Make your blog post, a blog post not a scientific journal.

While scientific journals have their merits, they are usually densely worded, making it difficult for casual readers to engage with content. Blog posts, on the other hand, should be easy interpreted by the occasional online guest. Strategically break up your content using imagery so that there are forced moments of contemplation. By transitioning between our senses, the user takes more time to interpret and understand content. For example, switching from a block of text to a video can ground the subject matter.

🔑 Pro tip: if the connection between text and image is not clear, explain it to your audience.

Formatting

Formatting increases the readability of your post. It is also great for points of emphasis, like this. Meta, isn’t it?

Using multimedia is not the only way to make your blog post more aesthetically pleasing, you can also use formatting to your advantage. Break up text using different fonts, colours, and sizes to create emphasis and interest. You are much more likely to read something that appears different than trying to suss out important information from a wall of text. While the content is still important, make sure that you are encouraging your audience to read further by using the aforementioned methods. Despite what people say many do judge a book (or blog) by its cover.

Kermit the Frog approves of multimedia use in blog posts. Source: GIPHY
By this point you might now be thinking: That’s all well and good, formatting is great, but what’s next?

Cite your sources

An important part of using multimedia in your blog posts is properly sourcing your content. Properly citing content allows your audience to locate the original source of your embedded multimedia. EID100 requires all students to properly source any multimedia content presented in their blog posts. Failing to do so not only impacts your grade, but does not give credit to the original creator. If you were in the shoes of the original creator, wouldn’t you want your work to be attributed to you? If you haven’t read our post on Sourcing in the Digital Age, this would be the perfect time to do so!

Ultimately, you want to make everything easy for your reader, even if that means directing them to another site to get the information they need.


Source: GIPHY

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