The Overly Attached Girlfriend
Laina’s [Morris] fame sky rocketed almost instantly. Now known to the Internet as the “Overly Attached Girlfriend”, she is widely associated with captions portraying her as the “clingy girlfriend”.
The meme originated when Justin Bieber announced an internet sing-off, where he asked fans to create a “Girlfriend” counterpart to his already famous song “Boyfriend”. This contest was set to promote the release of his new fragrance “Girlfriend” by leveraging the adoration of his excessively large fandom (Know Your Meme, 2013).
Laina’s submission included her rendition of the song with personalized lyrics that read:
“I’ll always be checking up on you. Hey boy, who you talking to? If I was your girlfriend, I’d never let you leave — without a small recording device, taped under your sleeve” (The Daily Dot).
The clever lyrics she recreated were coined “creepy and stalker-like” garnering much attention on Reddit, and in less than ten hours the Reddit post had generated over 800 comments. In about forty-eight hours, Laina’s video received more than 1.35 million views (Know Your Meme), and in less than a week, Laina’s personal Twitter account acquired more than 12,000 new followers (The Daily Dot).
Instant fame! Her face was all over the Internet, she even had her own Buzzfeed articles!
From there, the meme was remixed a countless number of times. All renditions incorporated overprotective, overly-clingy captions overlaid on Laina’s face. The meme’s spread, although short lived, was quite popular, and globally dispersed. As we can see, there was a spike in popularity in early June of 2012 (coinciding with the date the video was posted). It didn't take long for the post to go viral!
These reports, pictured above and below, compare internet searches for the “Overly Attached Girlfriend” meme, the “Bad Luck Brian” meme (of similar nature), and for Laina Morris’s actual name.
Laina responded incredibly positively to the attention, and embraced the new found fame by posting to Twitter:
“I’m always amused by the @OvrlyAttachdGF tweets. Then I realize my face is associated with it and I’m slightly disturbed. Still awesome.”
Check out the original video (that now has over 18 million views!):