gangstas don't tweet
…cked off clear, concise and useful and need to think about one more part. Tone. We’d ask ourselves, does this text convey our brand? Not too much, it fells pretty generic.
What words or info would you put in your products profile. What is about your product that you think would make it stand out or seem most interesting to people.
Start with a set of brand principles. These can be 3 or 4 adjectives that embody your brand, and how you want people to perceive it. To come up with these adjectives you can do a brainstorming…