The silliest mistake Steve Jobs ever made in his brilliant keynote speeches.

Kike Ramirez
6 min readSep 10, 2020
Steve Jobs in the landmark iPhone keynote speech in 2007.

The truth is that I am not a fan of Apple or its products.

As far as Steve Jobs is concerned, however, although I do not agree with some of his studied geniuses, he has a characteristic that attracts me: his obsession with communication in general and with his keynotes especially. That captivating, telepredictory ability to turn a simple, boring commercial presentation into a rock concert with a really excited audience and dedicated to its star.

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For this reason, when I have wanted to learn about communication I have normally always looked for references to his keynotes and discourses. I know quite a few of them and I think they are brilliant, perfect, of unsurpassable quality. Mr. Jobs had perfect control over non-verbal communication, knew how to move on stage perfectly, had complete timing control and used pauses brilliantly to measure the mood of his audience. He was a magician, capable of distorting reality for his listeners with just a few simple slides and an…

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Kike Ramirez

Head of Product at Barbara IOT // Telecom Engineer // Professor // Digital wanderer