Well, today is the goddamn day if you haven’t heard.
Today is the day we shutter The Establishment — can you hear its gates skittering across the floor as we tug and lug and throw our shoulders against it
and clasp it closed? The doors are so heavy! Its iron so intricate! Its contents so brilliant and precious and preposterous in their generosity.
Can you hear our hearts thrumming in our chests, our blood — hot and fevered and mad with love — coursing along our veins and carrying our song?
While we’ve tried just about everything — events, subscriptions, branded content, swag, gated content, and good ol’ fashioned donations and desperate pleas to the Internet Gods — the headwinds facing media are intense, and finding a sustainable revenue model is a Sisyphean feat. …