Food, construction materials, and electricity top-ups with ETN?

4 min readSep 25, 2020


Electroneum’s real-world utility in Africa expands to more countries and more products and services

As the award-winning cryptocurrency’s third anniversary approaches, Electroneum finds itself at the threshold of amazing new integrations and partnerships. At the same time, interest in the project grows throughout the crypto, blockchain, and FinTech space.

In the coming weeks, the Electroneum team expects to reveal fascinating news on various fronts, including integrating a very innovative way for our users to purchase a wide variety of food items, construction materials, and electricity top-ups for people in several African countries.

Essentially, any Electroneum user anywhere around the world can use their ETN app to purchase those items and services online and send them to friends and family that live in the African countries where the service is available.

Next week, there will be great news regarding our membership to a selective blockchain group that for now only has a handful of the most prominent blockchain projects. That will help bring greater credibility and visibility to Electroneum.

Marketing Update

Marketing Manager Jonathan Marriott has revealed that talks with top crypto influencers are going well and that campaigns with them are planned for roll-out on 1 October.

“We are now in the final stages of compiling offers and in the process of approving them and signing agreements as we aim to kick start our influencer campaign in time for the 1 October membership announcement, previously mentioned.”

Mr. Marriott also said that “we’re underway in developing a re-engagement email strategy for all our non-engaged Electroneum users, who are very important to us. And there are also plans for another full in-depth company review, which should yield us an even higher rating, plus marketing exposure throughout Asia.”

More on the media campaign

The recording of the second part of the three-part TV series with FMWMedia for exposure on Bloomberg, KRON TV, and Fox Business is scheduled to take place next week. Electroneum will keep you updated on when the shows air.

Next week, Cointelegraph plans to publish the first two sponsored articles part of a one-year media campaign to create greater brand awareness. The articles have been reviewed and are all set to go.

READ: Can you guess which cryptocurrency has real-world utility?

The brand awareness campaign with podcasters has kicked off with sponsored ads in three shows. The Wolf of All Streets hosted by Scott Melker, Untold Stories with Charlie Shrem, and The Funky Crypto Podcast hosted by Ben Askren and John Kim, who combined have over a million followers across their social media channels.

And on 5 October at 17:00 GMT, CEO Richard Ells will be live on The Funky Crypto Podcast. Very shortly, we will provide our entire community with the dates and times for an interview with Mr. Ells on Untold Stories and The Wolf of All Streets.

AnyTask Marketing Manager Tanya Hardie has provided us with a teaser regarding a massive media campaign she is putting together to bring in more buyers onto our global freelance platform that continues to grow.

“There are now just over 15,000 tasks listed and over 530,00 registered users on AnyTask,” she said. “We are also very thrilled to say that over the last week, purchases of tasks have increased by nearly 11%.”

Non-stop growth

The latest stats provided by our Data Analyst Ellen MacPherson, show nearly 5,000 new Electroneum registered users.

“Our user numbers continue to grow quite notably week by week,” she said. “We now have over 4.05 million registered users with an average of just over 1500 ETN in each of their wallets. We have also registered 5,216 more app downloads this past week, bringing that total to 2,684,030.”

App-to-app transfers and mobile airtime and data top-ups also registered an increase to a total of 206,182 airtime purchases and 301,664 app-to-app transactions. We now have nearly 2,040 outlets on that accept ETN as payment.

From our techies

Head of Tech Development Barry Last revealed a new, much faster KYC/AML System is currently being tested. ​ “The testing is almost complete, which means we could be releasing this solution next week.”

And lastly, Head of Blockchain Chris Harrison said his team has reached out to Ledger for an update on Electroneum’s hardware wallet integration review. That could mean we’ll have an update for you shortly.

Originally published at on September 25, 2020.




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