Be “Emoshow”nal: Kenny Scharf Opening Party Recap

ETNAH
4 min readSep 20, 2022

Introducing Kenny Scharf’s NFT art collection, Emoshow by Kenny Scharf x ETNAH

ETNAH announced the plan for Emoshow at the opening event for Kenny Scharf’s exhibition in Seoul. Photo by ETNAH.

On the 30th of August, ETNAH launched an opening party for Kenny Scharf’s exhibition in Seoul while announcing the next big NFT art project — Emosho by Kenny Scharf x ETNAH.

Kenny Scharf and HyungTeh Do, Founder of ETNAH, CEO and Owner of Gallery Hyundai, speaking in front of the participants of the party. Photo by ETNAH.

The party was held together with Gallery Hyundai on the opening day of Kenny Scharf exhibition, New! Now! Good!. While the party was going on the first floor of Gallery Hyundai Gangnam, the exhibition was open to the public at the annex and the second floor. NFT lovers, art collectors, and Kenny Scharf fans gathered from all around the city to join the hype. Kenny Scharf, the artist and the star of the day, also visited the site to celebrate the event.

Visitors enjoying the exhibition at the annex. Photo by ETNAH.

Although it was a rainy night, so many people came to enjoy the exhibition and party the night away! Participants of the event savored on the special drink and treat inspired by Kenny Scharf’s artworks, while some of them gathered to the side to get a print of limited T-shirts customed right on the spot. On the large media facade on the party floor, the teaser video for the upcoming Kenny Scharf NFT collection, Emoshow, was screened for the first time. There was also an event people could participate through their social media hashtags where winners could earn Kenny Scharf goods and tickets for Kiaf PLUS 2022.

Sweet and savory Kenny Scharf-inspired entertained both the eyes and the tongue. Photo by ETNAH.
Customized T-shirts heated the party up. Photo by ETNAH.

Who is Kenny Scharf?

“One very important and guiding principle to my work is to reach out beyond the elitist boundaries of fine art and connect to popular culture through my art. My personal ambition has always been to live the example.”

— Kenny Scharf Biography

Kenny Scharf (b. 1958) is an iconic figure of New York Pop Art scene of the 1980s. Photo by ETNAH.

Kenny Scharf (b. 1958) is a renowned artist affiliated with the 1980’s East Village Art movement of downtown New York alongside Keith Haring and Jean-Michel Basquiat. He developed a distinct and uniquely personal artistic style, which he describes as “Pop Surrealism,” where his fantastical images incorporate various references to pop culture.

Rurple, 2022. Spray paint on linen with powder coated aluminum frame, 152 x 182.5 cm. Photo by Gallery Hyundai.

Growing up as one of the “television kids” of the mid-1960s in Hollywood, California, Kenny Scharf encountered the burst of popular culture, the narratives of space travel, as well as the military and political tensions of the Cold War, which inspired his art. As an artist, he has broadened his scope of art through his experiences with punk rock, hot rod culture, van art, and his explorations of pop art, abstract expressionism, surrealism, and the work of older masters.

Kenny Scharf has never ceased to bring experiments to his creative process — the recent collaboration with Dior is the perfect example of the expansion of the artist’s artistic scope. His collaborations with brands include the renowned lineup such as Pull&Bear, Jeremy Scott, Fendi, and Louis Vuitton.

What is “Emoshow”?

“(My art is) Communication, feelings, history… Art that I love is art that emotionally gets to me, and I want to convey the same thing to people. I want people to feel.”

— Kenny Scharf on interview with Maryam Eisler, Lux Magazine

Kenny Scharf’s NFT art collection, Emoshow, is coming soon in ETNAH. Image by ETNAH.

As it was announced at the event, Kenny Scharf launches his new interactive NFT collection, Emoshow, with the NFT art platform ETNAH this November. Emoshow aims to evoke the process of feeling and sharing emotions through Kenny Sharf’s artwork.

The collection takes Kenny Scharf’s “Tondos” to a new step as digital art. The artworks will be applied with animations and sound effects, and also an interactive element where it enables the collectors to generate variation NFTs from the original artwork through color variation.

Further information on the drop is to be announced, so stay tuned on our channels:

Also, visit Kenny Scharf’s Seoul exhibition New! Now! Good! at Gallery Hyundai:

  • Aug 30 — Sep 24, 2022
  • Gallery Hyundai Gangnam, Seoul
  • For further information on the exhibition, click here.

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