Marketing Automation- Is it just about Automation?
Marketing automation has become a popular trend these days- one that is not going to fade away anytime soon. It is here to stay. Businesses that have invested in marketing automation have witnessed a significant increase in revenue. Marketers who are aware of its enormous potential cannot imagine doing their jobs without this phenomenal software. But first let’s take a brief look at what marketing automation is and what it really does.
Marketing Automation- The Definition
Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, and other website actions. The technology of marketing automation makes these tasks easier. (Hubspot)
So it is only about automation, right? Read on to get the answer to your question.
Marketing Automation- The Importance
The next question that naturally comes to mind is ‘How can marketing automation help my business?’
The primary objective of a marketing automation platform is tostreamline marketing tasks to increase efficiency and enhance productivity. It enables the sales and marketing teams to work side by side to optimize leads as they move through the sales funnel. It takes the guess work out of the equation as marketers know which prospects or customers to focus their energies on. Marketers can track the overall impact of all their activities and see how each dollar being spent translates into revenue.
In a nutshell, the extent of marketing automation goes way beyond simply automating your marketing department’s repetitive tasks.
Still not convinced? Well, I don’t blame you. It’s hard to get the complete picture without knowing about the benefits of an application.
Marketing Automation- The Benefits
There are still many marketing entities that are not using a marketing automation platform as they lack adequate knowledge about the endless opportunities that this software has unleashed. This holds true not just for marketers but also other departments such as sales as well. Let’s explore a few:
1. Multi Channel Targeting
Today, customers use multiple social media platforms to garner information about products/services and stay updated. Hence, marketers need to ensure that they target potential customers across all such channels to increase the likelihood of customer acquisition. Marketing automation enables you to engage your customers across multiple channels.
2. Personalized Communication
Nobody likes to receive information about a product that is either irrelevant or the content that has not been tailored according to one’s specific needs. Marketing automation allows you to segment your leads to target your audience in a more effective and personalized manner.