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© Jelle, VODW Brussels

The agile way of working

Recently, I helped a start-up with a go-to-market strategy for their product B-Tonic. When I joined the team, they had been working on the product for a few months, but now it was time to market and grow the platform. This is what I learned from the process.

1. Many small experiments over a few large campaigns

As a marketeer, you want to reach the right audience with the right message. Using the principle of the build-measure-learn loop you will decrease the time of finding the ‘sweet spot’. But before you start looking for your audience, you need to determine which channels are most successful to reach them. Therefore, the first step is to find the right channel as fast as possible, at the lowest costs. Small experiments on multiple channels will help you find the one with the most traction and where your main audience is located. The next step is to withdraw your investments of the lagging channels and upscale your investments in the right channel. …


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So how do you determine whether or not your product/service has entered that stage?

Claiming product-market-fit

Looking at growth marketing (or simply good marketing;-)), traction is the answer! Growing your use base therefore seems like a logical goal and instinctively you start staring at your top-line growth (new users added each week/ month) like a maniac. …


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A few weeks ago, I finished several workshops where we aimed to design a new value proposition for one of our clients. During these sessions, there was clearly a discussion about what a value proposition stands for. Again, a lot is written about this, but honestly, it doesn’t stick with me. Below, I want to share the three questions that help me define and articulate a value proposition and why it’s able to win the market. …


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A way to radically innovate a value proposition

Creating a startup is like climbing Mount Everest. It is a challenging feat that involves patience, practice, and team effort. People are hardly ever successful on the first try and require multiple climbs to conquer the mountain. The climbers come across treacherous slopes and the higher they try to get, the more hostile the environment will treat them. Climbing higher will also reveal to them how high the goals or peaks are that they have set for themselves. …


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Jelle Eysermans, VODW Brussels


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If you are involved in the development of new products or services, you’ll hopefully involve consumers early-on to gather better insights. If all goes well, at a point in time your ideas will finally come to life! It’s the moment where you start prototyping. But prototyping isn’t just about developing an idea you’ve come up with. It’s about testing, learning from failure and iterating as quickly as possible. This iterative process is essential in order to create solutions that matter for the intended customer.

But how do you gather feedback about your prototype in a meaningful way?

Doing qualitative interviews is seen as an obvious choice to uncover what people like or dislike about your concept. However, there often is a difference between what people “say” and what people “do”. …


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Have you ever experienced the complete chaos of research? Have you ever lost focus because the insights seem to be coming at you from all sides? You are not alone in this. That is why we use a framework to create order in this chaos. In this blog, we will mainly focus on the people side of research.

The framework

Before you can start on any innovation track, it is pivotal to know what the as-is situation is and what is happening in the world around you. For this, you will need to do research. This might sound easy, but in reality, this ‘let’s google and see what happens’ approach almost always leads to confusion. Therefore, it is crucial to follow a structure. …

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EY vodw

Customer centric innovation and digital solutions | For big companies who need to be faster.

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