The CMO Identity Crisis
By Chris Hummel, CMO-in-Residence at Eastwick
The Chief Marketing Officer (CMO) is definitely living through some interesting times. On the…
Covering the forefront of Advertising Technology, including video technologies, analytics, and personalization systems that enable companies to identify the right customer.
Highlighting best-in-breed digital technologies and practices that help brands further engage and convert their target audiences. This publication focuses on the pains of the modern CMO, along with the efforts of our “Digital Brand Lab.”
Businesses and consumers must protect themselves from zero day threats and criminal hacks as well as accommodate mobile devices and cloud-based applications. It’s a never-ending quest.
I recently came across a file I started years ago full of articles claiming the death of PR is on the horizon. I took the time to reread them, wondering if the premise behind those predictable headlines was right or wrong because I now know that PR is alive and well. What I’ve discovered is that the foundational thinking behind…