St. Ives Body Lotions

This is an ad for body lotion. The clear blue sky, the pears hanging from the tree, as well as the shining sun make this place look very peaceful. The emotional appeal of the ad is need to escape and the USP is Live Radiantly. This is an effective ad because it makes the viewer want to escape to this peaceful place, also the viewer associates the shining sun with radiance.

A clear emotional appeal of this ad is need to escape. This ad definitely triggers the viewer’s need to escape. The quite and peaceful scenery make the viewer feel like they will mentally be taken to this place if they use this product. The hectic busyness of everyday life makes this place promised in the ad look quite appealing. Many people want to escape to a place where they can have some peace and quiet. Clearly the ad elicits the response it wants from viewers, making this an effective ad.

The USP of the product, Live Radiantly, is expressed through the shining sun. When the viewer sees the sun and the lotion they feel like they will have glowing skin if they use the product. This ad claims that the user of the product will have radiant skin. Because of the picture used in the ad the viewer very well may believe that. The use of the sun as well as the bright, blue sky make the USP believable thus making the ad effective.

This is an effective ad that obtains the response it intended to from the viewers. The peace and quiet is something everyone craves in today’s society. The picture from the ad makes the consumer associate the peaceful scenery with the product, making the product more appealing. The USP is also clearly portrayed with the use of the sun since most people associate the sun with radiance and glowing. This ad successfully uses an emotional appeal and a USP to make the consumer want to buy the product.

This is an ad for body lotion. Looking at this ad makes people peaceful because of the pears hanging from the tree and the beautiful blue sky. This ad makes the viewer associate this lotion with the peaceful scene they see. It almost makes the viewer feel like they will mentally go to this place if they use this product. An emotional appeal of this ad is need to escape. Like I said before, looking at this ad mentally takes the viewer to this beautiful place. It makes them feel this need to e