How to Choose a B2B Ecommerce Platform
There are a range of ecommerce platforms catering to B2B aspirants. As a B2B aspirant, you might be looking for an appropriate ecommerce platform for a flawless B2B experience. However, you need to do a thorough research before choosing one. Any decision taken in haste can burn a deep hole within your budget.
For a flawless B2B experience, following are the factors that need to be taken into consideration before finalizing a B2B ecommerce platform.
Ensure that it Integrates well with your Existing Systems
You might have incorporated various software applications (like ERP, CRM, Quoting, and Accounting software) into your business to improve efficiency. So the B2B ecommerce platform that you choose must integrate well so as to ensure seamless data exchange between different systems. Moreover, it should also easily integrate with 3rd party systems that you may need in the future. Integration issues can impede the growth of company and make it difficult to run your business smoothly.
Has a Responsive Design
Whenever a B2B buyer visits your ecommerce store, he should be able to order products on any device by ensuring that your B2B platform has a responsive design. So give your buyer the flexibility to order products on any device, be it desktops, laptops, tablets and even smartphones. Platform with unresponsive designs can actually be a great hindrance to your company’s success.
Go for Cloud-based B2B Ecommerce Platform
Huge capital expenditure along with infrastructure maintenance are some of the drawbacks of using on-premise hosting models. On the other hand, reduced cost of maintenance is the biggest advantage of ecommerce platforms that run in Cloud. This is because you will require minimum or no infrastructure for using SaaS based Cloud platform. Cloud platform is faster to implement, hence the return on investment is achieved quickly. No wonder, it is a more economical alternative to on-premise hosting model.
Choose One that Meets your Requirements
Whatever be your functional and technical requirements, understand them well and accordingly select a B2B ecommerce software that is flexible and scalable enough to adapt as your business evolves. Make sure you have the resources, software tools and the expertise to setup and run your B2B platform. Analyze all the features that the platform and determine whether they are enough to meet your expectations. For instance it should have features that enable you to personalize your clients’ procuring experience. The online shopping cart software should operate smoothly and moreover deliver a customized view of products depending upon who has logged into the store. Your business needs of today will change by tomorrow. Keep this in mind before finalizing a B2B platform.