Does Water Have a Place Next to Wine and Tea?
It wasn’t so long ago that water was simply water. Whether bottled or through the faucet, water did not exist in the competitive hierarchy of other beverages like soda, tea, wine, and beer. However, the rise of flavored water, electrolyte water, and many other variations of H20 have changed all of that within the last decade. Now a company called Water Event is working to advance the standing of water to be seen more as an equal with sophisticated wine and tea brands.
Water Event, based in Carrollton, Texas, has started distributing AquaViBox water, a single-use package that contains a bag of water within a box. The selection includes 10 through 20-liter packages with a corrugated outer box surrounding a bag made of ethylene vinyl alcohol (EVOH). This may sound strange to Americans, but according to Dave Clark, the business development manager at Water Event, this type of bulk bag-in-box water has been popular for years across Europe, Asia, and Australia. It comes with a brand new adapters that allows the AquaViBox to be utilized on water coolers. When it launched in September of last year, it was the first commercial product of its kind in America.
Now that wine bag-in-box has become popular throughout the country, Water Event believes that water can be next. The product line competes directly with refillable five gallon polycarbonate bottles used in the office coolers commonly found in offices and residential kitchens. However, Clark acknowledges that the AquaViBox, as a single-use application, generates more waste than the standard five gallon bottles. However, Clark insists that the bag-in-bottle method of water offers other environmental benefits that outweigh the waste it generates. For example, since the bag-in-box water exists in cubes, it can be transported more efficiently. The lighter weight of the cardboard compared to the plastic also allows for a lighter weight load, in turn decreasing the fossil fuels used during transportation. Furthermore, the materials can be easily recycled and don’t require the water or energy to transport, rinse, and refill empty bottles.
In addition to its ecological benefits, bag-in-box water provides consumers with unique advantages they might not even know they are missing. The material is less likely to leach into the water, EVOH offers higher assurance of quality, and the single-use factor ensures sanitation. As Clark cautions, “There is always a significant challenge when introducing a new product into the marketplace and changing consumer behavior. AquaViBox has several positive features that help distinguish it as the ‘Future in Water Packaging.’”