CalArts: Intro. to Typography-W3: 3.0 Working with Type

Over the last two weeks, we’ve taken an up-close look at type. We’ve looked at both the formal qualities of type faces and at the meanings and associations they carry with them.

This week, we’re going to turn our attention to the principles, conventions, and best practices that govern how designers work with type and space.

Setting type is fairly traditional convention bound area of graphic design, and it’s really important to know how to do it by the book.

But know that we will revisit and question some of what we talk about here in the last week of this course.

Traditionally, the fundamental objective of setting type has been to give the type a visual form, 
both in its details and in its overall composition, that supports and elucidates อธิบายให้แจ่มแจ้ง the meaning of the text.

There are a number of ways we can achieve this as designers.

We can carefully control the spaces in and around letters, lines, and blocks of text so that it’s really easy and unconfusing for our eyes to navigate the type.

We can visually reflect the organizational logic of the text by using space semantically, by grouping things that go together, for instance, and separating things that don’t.

We can create hierarchy, visually reflecting what content is most essential, so that a reader can easily appraise themselves of the most important points of information.

And we can apply the traditional conventions and rules of typesetting to make type as smooth, refined, and semantically correct as possible.

There’s a lot to cover here, but unlike other more abstract aspects of design, it’s all really learnable stuff. 
And it can have a really dramatic effect on the refinement of your work.