International Day of the Girl: Celebrating with Gap
This week, Edelman client Gap Inc celebrated International Day of the Girl by expanding its education program, P.A.C.E. (Personal Advancement & Career Enhancement). To launch the new curriculum, Edelman partnered Gap with Condé Nast, to produce a 12-minute documentary-style film profiling the stories of three unique women — Mary, Margaret and Puwaneshwary — who are currently enrolled in a P.A.C.E. community program. The film shines a light on how access to education has changed the lives of these women who work on a tea plantation in Sri Lanka, where literacy rates for women are typically very low.
Created by the award-winning 23 Stories x Condé Nast studio and directed by internationally acclaimed filmmaker Vanessa Black, the documentary premiered on Vogue’s digital channels in both the U.S. and the U.K. this week.
Originally published at www.edelman.co.uk.