Published inEdelman·Sep 9, 2018How Artificial Intelligence Has Taken Center Stage in the EU’s Policy AgendaIn April 2018, the European Commission (EC) published its blueprint strategy for AI. The plan sets out a timeline for an R&D and regulatory effort that will dominate the agenda of European decision makers in the months ahead. With Europe’s competitiveness, growth and jobs at stake, Member States like France…European Union3 min readEuropean Union3 min read
Published inEdelman·Jul 5, 2018How GDPR Can Help Build TrustA version of this post previously appeared in Telum Media The GDPR sets a new global standard for the management of personal data, with far-reaching impact beyond the borders of the European Union (EU) and the citizens it has been designed to protect. Compliance is just one part of the…Privacy3 min readPrivacy3 min read
Published inEdelman·May 14, 2018Giving Back in the UKEdelman UK recently devoted an entire day to provide hands-on support for 24 charities throughout the city — including Media Trust and Hands On London. Activities ranged from planting poppies in the Queen Elizabeth Olympic Park to spending time with the elderly at Age UK, and developing a communications strategy for Wales Air Ambulance. Lean more about Edelman UK Originally published at www.edelman.com.Edelman1 min readEdelman1 min read
Published inEdelman·May 2, 2018What’s on the Menu?I recently presented our latest trends report, “What’s on the Menu in 2018?” to colleagues and clients in the Asia Pacific region. …Food3 min readFood3 min read
Published inEdelman·Apr 6, 2018Impact at the Crossroads of ContentA version of this post was published on Masterclassing. We don’t often pause to acknowledge it, but there’s no denying that we are in the midst of a digital revolution. …Marketing2 min readMarketing2 min read
Published inEdelman·Mar 16, 2018Edelman Digital at SXSW 2018: What We LearnedTimes have changed and so has one of the largest, most innovative technology and social events of the year. What was once an intimate, small-scale weekend filled with unveiling new technology and discussing how a new social platform has changed the game is now dominated by global consultancies, entertainment companies…SXSW1 min readSXSW1 min read
Published inEdelman·Mar 5, 2018Edelman Heads to SXSW 2018From March 9–15, 2018, Edelman is showing up big in Austin, Texas for SXSW — where the interactive, film and music worlds collide. Find our what we’ll be up to, our tips for navigating the festival and how to join us HERE!SXSW1 min readSXSW1 min read
Published inEdelman·Mar 1, 2018Going Beyond the Print Ad in Crisis ResponseWhen companies are experiencing a crisis, many would advise that it’s not exactly the prime time to get creative or take risks. Most companies default to what they know and are comfortable with (i.e., what the CEO, executives and legal counsel are comfortable with). Enter the print ad apology. There…Social Media3 min readSocial Media3 min read
Published inEdelman·Feb 26, 2018What if you could read the minds of 56 CMOs?back to all NEWSWell, you can’t, but natural language processing (NLP) can get you pretty close. NLP helps machines “read” text by simulating the human ability to understand language. Social sentiment tracking relies heavily on this technology. At Edelman Intelligence, we leverage NLP software as one of several tools to help us identify…Marketing3 min readMarketing3 min read
Published inEdelman·Feb 20, 2018India: High Trust, Higher ExpectationsIndia remains a nation that is trusting of its institutions, according to the 2018 Edelman Trust Barometer. While trust slipped across the institutions of government, media and NGOs, trust in business was unchanged. India remained in the high trust territory, even with the decrease. With an aggregate 13-point decline in…Edelman3 min readEdelman3 min read