Jim Barksdale on Measurement + Objectives

• “If you can’t measure the objective then don’t put it on the list. We got too many things to fix that you can measure to waste time with things you can’t.”
• Every good list of objectives has either 3 or 5 things. If it’s 4, you either got one too many, or you forgot something.”
• “If you can’t remember your objectives without looking at a piece of paper, you can’t hardly achieve them except maybe by accident.”
• “You cannot manage that which you cannot measure.”

#Barksdalisms #EdgeInsight