5 Reasons Why Your Business Needs SEO

1. Organic Search Is Most Often the Primary Source of All Website Traffic

Organic Search (organic traffic) is a massive part of most businesses’ website performance and a critical component of the buyer funnel and ultimately getting users to complete a conversion or engagement.

As marketers know, Google owns a significant portion of the search market over competitors like Yahoo, Bing, Baidu, Yandex, DuckDuckGo, and many others. In terms of search engine rankings, Google is at the top (it will most likely be at the top for a while).

That’s not to say that all searches don’t contribute to a brand’s visibility. They do. It’s just that Google owns about 75 percent of the overall search market. It’s a clear-cut leader, and thus its guidelines are essential to follow.

But the remaining 25 percent of the market owned by other engines is valuable to brands, too.

Being the most visited website in the world (as well as specifically in the United States), Google also happens to be the most popular email provider in the world (with more than 1 billion users). Not to mention YouTube is the second biggest search engine.

We know that a clear majority of the world with access to the internet is visiting Google at least once a day to get information.

Being highly visible (online presence) as a trusted resource by Google and other search engines will always work in a brand’s favor. Quality SEO and high-quality sites take brands there.

2. SEO Builds Long-Term Trust & Credibility

Any experienced SEO aims to establish a strong foundation for a beautiful website with a clean, effective user experience that is easily discoverable in search thanks to the trust and credibility of the brand and its digital properties.

Many elements go into establishing authority regarding search engines like Google. In addition to the factors mentioned above, authority is accrued over time as a result of elements like:

• Quality Backlinks
• Positive user behavior
• AI-signal
• Optimize on-page content
• Relevant content

But establishing that authority will do more for a brand than most, if not all, other digital optimizations. The problem is, that it’s impossible to build trust and credibility overnight, just like in real life. Authority is earned and developed over time.

Establishing a brand as an authority takes patience, effort, and commitment and relies on offering a valuable, quality product or service that allows customers to trust a brand.

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3. Good SEO Also Means a Better User Experience

Everyone wants better organic rankings and maximum visibility to yield a maximum conversion rate. Few realize that optimal user experience is a big part of getting there.

Google has learned how to interpret a favorable or unfavorable user experience, and a positive user experience has become a pivotal element to a website’s success.

Customers know what they want. If they can’t find it, there’s going to be a problem. And performance will suffer.

A clear example of building a robust user experience is how Google has become more and more of an answer engine offering the sought-after data directly on the SERPs (search engine results pages) for users.

The intention is to offer users the information they are looking for in fewer clicks, quickly and easily.

Quality SEO incorporates a positive user experience, leveraging it to work in a brand’s favor.

4. Local SEO Means Increased Engagement, Traffic & Conversions

With the rise and growing domination of mobile traffic, local search has become a fundamental part of small- and medium-sized businesses’ success.

Local SEO aims at optimizing your digital properties for a specific vicinity, so people can find you quickly and easily, putting them one step closer to a transaction.

Local optimizations focus on specific towns, cities, regions, and even states to establish a viable medium for a brand’s messaging on a local level.

SEO pros do this by optimizing the brand’s website and its content, including local citations and backlinks, and local listings relevant to the location and business sector a brand belongs.

To promote engagement on the local level, SEO pros should optimize a brand’s Knowledge Graph panel, its Google My Business listing, and its social media profiles as a start. This should be part of your marketing strategy.

There should also be a strong emphasis on user reviews on Google and other review sites like Yelp and G2 (among others), depending on the industry.

5. SEO Impacts the Buying Cycle

Customers do their research. That’s one of the most significant advantages of the internet from a buyer’s perspective.

Using SEO tactics to relay your messaging for good deals, groundbreaking products and services, and the importance and dependability of what you offer customers will be a game-changer.

It will also undoubtedly positively impact the buying cycle when done right.

Brands must be visible in the places people need them for a reliable connection to be made. Local SEO enhances visibility and lets potential customers find the answers and the businesses providing those answers.

6. SEO Best Practices Are Frequently Being Updated

It’s great to have SEO tactics implemented on a brand’s website and across its digital properties. Still, if it’s a short-term engagement (budget constraints, etc.) and the site isn’t re-evaluated consistently over time, it will reach a threshold where it can no longer improve because of other hindrances.

The search world evolves, basically at the discretion of Google, requires constant monitoring for changes to stay ahead of the competition and, hopefully, on Page 1.

Being proactive and monitoring for significant algorithm changes is always going to benefit the brands doing so.

We know Google makes thousands of algorithm changes a year. Fall too far behind, and it will be challenging coming back. SEO pros help to ensure that it is avoided.