At over 200 billion tweets per year, Twitter suffers from a larger challenge. The vast majority of what appears is utter tripe, not at all relevant to the user. But, and it’s a big “but”, even if only 1% of what appears is relevant, that still amounts to 2 billion useful bits. In the era of Big Data, the problem of “noise” will only grow, perhaps creating a small industry for Twitter detractors. I’m reminded once again of the now classic Yogi Berra line: “Nobody goes there anymore, it’s always crowded”. The challenge and the opportunity for users, entrepreneurs, and Twitter itself, will be organising and prioritising content — dareIsay the “C” word “Curation” — without robbing the platform of its immediacy and democratic sensibility.