How I became a successful Online Copywriting Freelancer #2: The plan


Making plans is one of the best ways to make sure we achieve what we go out to accomplish. You’ve heard it, I’ve heard it we’ve all heard it!

So, I wonder, why do I feel like I have to relearn goal-setting every time I start a new venture?

Today I set an income goal for my freelancing business. I will share the exact number on a later post, but I will say now that it is about twice what I used to make in my previous employment. Part of me feels like the goal is high, especially when considering some horror stories I’ve read about freelancing, but the more prominent part of me sees it as entirely achievable, more than that, it might be too low, considering industry averages for this kind of work.

I’ve decided to use income as my goal tracker because it is the easiest tracker to follow. I might reach the income goal by working for many or just for one, so tracking amount of people helped wasn’t an option. I could generate the “moolah” with one “magical” project (I can dream) or it could take me a couple of hundred projects/gigs, it doesn’t matter.

The end goal is written and in sight (literally sitting on top of my desk). All I need to do is chart the course and take it a step at a time. The first one of these steps is creating a daily Copywriting/Freelancing routine.

The importance of this routine is to get me into the right mindset each day, getting me to treat this as the business that it is and keeping my copywriting skills sharper than a British’s wit.

There are three essential factors to take into account in my daily practice. I define it as Work, work, WORK!

1. Working on my craft.

2. Finding work.

3. Actually doing paid WORK!

Whatever happens in my day, if it is a working day, I should do at least one activity that nurtures each of these 3 areas.

Writing copy for practice, these posts or even reading about the business or taking a course all support my craft and how good I am at it.

Finding work entails sending out cold emails, sending out proposals on freelance networks and, no kidding, picking up the phone and making some calls.

Here’s a tidbit. When you start a new business tell EVERYONE around, you will be surprised at how many organic leads you get, even from people that don’t even understand what it is that you do. Seriously, what does a copywriter do anyways?

The third daily factor might be the most important for most, but in truth, it is a natural result of the first two. The better you do your work and the more people you contact, the better-paying jobs you will get.

Become better, find clients, add value. Sometimes it is easy as 1, 2, 3.

Thanks for reading. On the next post, I will be addressing the first draft for my daily routine. Stick around and find out!

Edward D. Kings: An Actual Copywriter