Why Brandschools?

I found this article by Larry McKeown and Cathy Underhill of Statistics Canada, which I hope you find interesting as well.

In 2005, over one quarter of adult Canadians — an estimated 6.4 million — used the Internet for education, training or school work.

This figure was recorded 10 years ago, in which during that time we have seen the advent of smartphones and the proliferation of Internet-based skills.

This figure will only rise, so what shall we do?

It’s an interesting time for us to come across this question. Now in the world, a disparity exists between what the marketplace desires, and what we as the workforce can provide.

Individuals with Digital Skills.

In the next four years, there is a projected 22% growth in IT related jobs, on top of the already unfilled positions.

For years, experts have warned that Americans don’t have the skills required for new job fields, especially in engineering, technical and science-related jobs.

So the figure of 6.5 million alone in Canada will surely rise. The use of the Internet as a learning tool is limitless, and at no certain point would it have maximized its capability.

Online learning will only grow

Which comes at an ideal time. We have just begun the digital age, and yet our ability to provide to the marketplace is hampered by the lack of digital skills.

Just as the steam engine revolutionized the world, digital skills will change the way we perceive the world. Professor Klaus Schwab, Founder and Chairman of the World Economic Forum notes that:

It [The Digital Age] is characterized by a range of new technologies that are fusing the physical, digital and biological worlds, impacting all disciplines, economies and industries, and even challenging ideas about what it means to be human.

Brandschool seeks to address this issue.

Yet, our approach is different from other online educators. We don’t simply seek to address the dearth of digital skills, but to incorporate the skills into different fields, such as marketing or product management.

We cannot seek to address the market shortages we have now without addressing the needs of the future.

We create builders

Builders who will not only develop new product, but change our perceptions regarding certain fields. They will change definitions, create new concepts, and develop new relationships between existing worlds.

Let’s build ourselves a new world.

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