Effie SeiberginMarketing Straight TalkMarketing Straight Talk: On Crowdfunding (& 3D Printing)How to make the best use of crowdfunding for your business, with tips from someone who’s rocked itJul 19, 2016Jul 19, 2016
Effie SeiberginMarketing Straight TalkMarketing Straight Talk: On the 4 P’s (& also E)Why Product, Price, Promotion, and Place are no longer sufficientNov 25, 2015Nov 25, 2015
Effie SeibergintabledotcoThe One Question to Ask Yourself When Evaluating a CandidateHelpful advice from one of our very own Experts. These questions can be applied when hiring consultants as well. You can view Effie’s TABLE…Nov 2, 2015Nov 2, 2015
Effie SeiberginMarketing Straight TalkMarketing Straight Talk: On Naming (& matryoshka dolls)How do you find that perfect unique name for your offering?Oct 20, 2015Oct 20, 2015
Effie SeiberginMarketing Straight TalkMarketing Straight Talk: On Positioning Your Brand/Product (& snap judgments)How do you stand out against a million alternatives?Oct 10, 2015Oct 10, 2015
Effie SeiberginMarketing Straight TalkMarketing Straight Talk: On Prioritization (& being a cheapskate)How do you decide what to do first to grow your business?Oct 7, 2015Oct 7, 2015