RESELL VALUE OF DIAMONDS
For diamonds to make the transition from being just a sentimental product or a component in jewelry piece to a product that possesses a resell value and may be considered as an asset for investment and preserving capital, the old way of selling diamonds must be changed — Namely consumers should be equipped with all the information needed to enable them to resell the diamond with an economic value.

First step to achieve such goal is to create a transparent pricing method.