A Quick Guide to Knowing if Your Product or Service is Infomercial Worthy
An infomercial commercial is more or less like a news program with the aim of informing the view about a specific product or service and pursuing the viewer to purchase the product or service. Before taking your product or services to an infomercial, there are some questions that an entrepreneur need to ask himself to gauge whether the infomercial will be a success or merely a flop.
Infomercial slots on most TV stations are expensive, so an entrepreneur needs to ask himself whether the price the product or service on offer is right. The cost of producing an infomercial and buying media slots is relatively high as compared to other forms of marketing or advertising. It is therefore crucial for a business person to fix a selling price that will give returns after catering for infomercial production costs.
Another factor an entrepreneur needs to consider is the whether the product is infomercial worthy. You can be having your products in the markets for a long time, and very few customers know of its availability. To know if your product is worth the infomercial production, ask the customer whether they know of its existence. The answers will guide you on whether to go for an infomercial or not, and whether it’s worth investing in it with the infomercial producers.
Think about the solutions your products or services provide. The few minutes or seconds allocated for the infomercial should consist of outlining a problem and providing a solution after that. A viewer will be interested in seeing what solution your product is offering to the problem. Before the production of the infomercial, conduct a market survey to study whether the customer is aware of some of the solutions your products offer. The review will give you tips on what to put in your infomercial, and the content to include, precisely what the customer wants to hear.
Choose the appropriate media to air your infomercial. An infomercial on a product meant for teenagers will best be broadcast on social media platforms and TV especially during teenage television programs. Likewise, an infomercial produced for young children can be aired on cartoon channels. The Same case applies to infomercials from drtv agencies that contain products or services that suit the whole family; they can be broadcast in between news slots, etc. Before going for an infomercial, establish the demographic location of your customers if the product has been on the market, or if it is a new product, determine the location of your intended customers.
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