Recovering Social Media Director for the U.S. Navy, currently working on digital content requirements and policy for the Navy.
There’s a reason why there’s such a thing as UX patterns. Your users are familiar with certain interactions and have expectations about how an app should work, whether they know it or not.
I shouldn’t focus on being authentic and original, I should be studying up on existing patterns and learning how and why they are successful.
Resist excessive borders and heavy drop shadows. This causes distracting visual friction. To learn more about why read Unbox the Web.