Elias Eliadis
Aug 25, 2017 · 1 min read

Maybe that is what “Sir” Jonny Ive is trying to do with the design of Christmas trees or soap dispensers as he stated lately. Because if we look at the design of the 2013 Mac Pro (and its “success), or the design of the Homepod (resembles a roll of toilet paper), I think that Apple has a big problem.

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