10 Signs You Should Invest in UX
1. Your customers can’t find what you are selling.
I recently attempted to purchase gift cards off of the wearlively.com site. I wasn’t able to access the “gift card” link due to an image that was placed over it. This might sounds like an anomaly or really big thing that rarely happens. Not true. UX mistakes causing business impact happen all the time. With all of the screen sizes that are used today, responsive design is more important than ever. Luckily for me (and you), wearLively has some awesome customer service and they moved the image over so the “gift card” link is accessible! If you haven’t tried out their stuff yet, I highly recommend it!
2. Your customer service does not directly loop back into your product.
Wearlively did a great job of looping from customer service directly into the product. Customer information was taken by customer service, moved to the product team and was immediately acted upon, improving the user experience. If your customer service team isn’t top notch, they might be blaming the customer when it is not the customer’s fault. Different browsers, different…
