- the strange preference for low quality outcomes.
- the word for ‘Nigerians are mad’.
I’d be stunned if any of these companies had 184K active customers in Nigeria.
We keep saying the addressable market is “bigger” but it’s been 4 years and the customer numbers aren’t overwhelming. I’d wager that the intersection of people that also shop on the ASOSes and Amazons of the world is reasonably small.