What I think we all fear is not discovery of or compensation for our work. But I think that we creatives are afraid that in caring too much about marketing or business, we will somehow lose the purity of our art. And that’s a valid concern, but not an entirely rational one.
But at the same time, what writer, designer, or musician wants to be irrelevant or ignored? Who longs for their work to not be discovered? Doesn’t your best work deserve to be heard and seen and even compensated?