You ask yourself: what am I doing wrong that stops people sharing? You are doing nothing wrong. You probably don’t understand why people don’t share.

It is not due to a lack of your ‘SEO skills’ (on the other hand, it is almost impossible not to know how to make a content work viral with all these and those publications all around the web, you know: 7 steps, 5 ways, 10 best solutions…, etc.).

It’s about the human tendency to protect something that represents their beliefs.

I have done a survey, asking a large number of people the question: Why it is so, that you click ‚Like’ (Star, etc.) button if you like a content you read, see or listen to, but you don’t click „Share it’?

No, not a beautiful picture of a colourful bird or flower or a bear with her children, but the content that can help someone become a person he/she wants to become or achieve goals a person dreams about.

I got plenty of answers and they let me choose 3 main reasons why people don’t share content they like with others. Here we go:

1.Liking and sharing are quite different; the fact I like something doesn’t means it is so important for me to want to share it with other people.

2.Liking is a sign that I agree with a message which is delivered in a content, however I don’t feel the need to let other people know about it.

3.Liking something is showing my own private preferences, my beliefs or showing that I agree with an author’s statement. I can and want to show it to the author, but not to the others.

Most people don’t want to „selfie” themselves if it could expose their beliefs, unveil their privacy zone or divulge their true self-esteem. One prefers to stay undercover with one’s preferences about himself. It comes as a natural result of protecting oneself from being consider as someone who is not perfect. There is a hidden, scaring thought in our heads: if we expose ourself as weaker — nobody will follow us….

Except one, famous case I shortly write about latter☺

The world we confront, with its kind of ‘celeb-perfection’ all around us, the world that pushes people to follow only beauty, power, richness, in this world there is a little space for weakness, ugliness and imperfection. Digital socialisation has made the world yet more „selfie-ism”. Yep.

It is like when I get a message about a new follower on Twitter, I start thinking: is it because I deliver something that this or that person can use to become a better one, wiser, stronger, or it is because he/she wants me to follow him/her in reverse? Is this like: buy-sell-buy-sell chain? Well, I follow people I can learn from while on Twitter, people who deliver content I can use to improve myself or to make the world a better place. To change my energy, to share my knowledge with others, to share other people’s knowledge and wisdom and their real life samples. No theories. That’s it. It’s my life. I do believe in quality of people I follow. Am I a looser? I don’t get the point of Twitter? Ok, than I don’t;)

A time of being liked but not being shared have had many valuable people doubt in their skills, experience and intellectual quality they present in daily life. The world has become louder and more crowded with buzzing noise about things we don’t really want to confront, but we have to. The point is to understand, not to complain or be concerned. If you complain about whose complaining, you complain about … yourself.

The reason James Altucher is now so famous as a writer and publisher, is that he has been delivering knowledge about himself as a person who was foolish, who lost a lot, who was simply a scared man and committed a lot of mistakes. He describes himself as a wonker, ass….l, so often looser and shows himself equal to the majority of the population. While reading his stories everyone is able to indentify with him and his experiences.

Thus by sharing his content people are not afraid it is about them, but about… him. They don’t need to divulge their weakness by sharing, because they share his problems and his weakness… This can help you to understand how to create a content without direct indications about someone who would like to share it with others.

I like the way he writes, I took lessons I needed from his life-stories (thank you James!), however I have turned to reading stories written like these: Vyoma Nupur. Maybe it’s about my present preferences and priorities or just the fact that I want to go forward and discover other intellectual sources, which can help me become a better and wiser one. To challenge myself.

What I like to share with you is that most people dismiss sharing your content because they don’t want to share who they really are with others. They are right to do so. However it doesn’t mean that the content you share or publish doesn’t make them stronger or wiser or better. It does.

Writing about yourself, writing about a fictional people you have invented and their problems and how they have used own mistakes to become stronger and wiser, without putting direct suggestions: do this, make this. This makes people feel ‘undercover’ while sharing stories and wisdom you deliver.

And keep writing, keep delivering all that can be used to help people get a better understanding of themselves. While delivering values, tools, a virtual support, you must believe that there are always people who have been waiting for your content. You will make their day better, you’ll change their energy, and the energy will surround other people. You can’t help everyone, but you can help someone…

Keep writing☺

xoxo