Transforming User Experience in Ecommerce
Consumers in the Ecommerce industry see on a daily basis the lack of revolutionary user experience when navigating through websites, especially on landing pages. This is also surprisingly evident with industry leaders as well. Landing pages can appear to be discombobulated, with issues including but not limited to:
- buttons out of order
- poor color choices
- improper sizing
and several other factors that will drive consumers away from websites, ultimately decreasing traffic. This is a pressing concern in the current Ecommerce landscape that is somewhat disregarded by a sizable portion of businesses in the industry.
Consumer Viewpoint
A vast majority of targeted demographics are relatively oblivious to the difference between good and bad user experience and how it influences revenue. However, they can tell what is aesthetically pleasing. Aside from competitive pricing, simple website navigation one of the most vital aspects of Ecommerce businesses that is subconsciously noticed. With millions of websites available across the web, consumers can navigate as they please, so it is extremely important for the user experience of an Ecommerce business to stand out from its competition to give users a legitimate reason to use their website over others. The best way to achieve this is by providing simple, efficient navigation with aesthetically pleasing designs and color choices, essentially making the consumer feel comfortable and satisfied.
The Elysian Solution
Elysian presents a unique approach to the aforementioned dilemma. On top of elevated security, this innovative, decentralized Ecommerce platform acts as an intermediary between businesses and consumers, allowing businesses to build their websites on Elysian’s blockchain platform. In addition, consumers will enjoy very simple and quick website navigation, along with an upgraded level of active engagement on the platform.
The integration of Artificial Intelligence and Virtual Reality will provide a smooth combination of convenience, efficiency, and impressive graphics.
- Artificial Intelligence — The primary objectives of AI implementation are to increase consumer engagement by improving aesthetics, such as previous item recovery in their cart when shopping on Ecommerce websites on the Elysian platform, and to prevent confusion when browsing by providing a proper sense of direction. This will make it not only simple for users, but also lucrative. Essentially the AI will be used as an advanced tour guide to help with aspects such as item recovery, website navigation, and purchases on the platform.
- Virtual Reality — This incredible futuristic technology is designed to create the ultimate convenience. The lifestyles of many consumers prevent them from always visiting brick and mortar stores. By integrating Virtual Reality, consumers have the capability of becoming involved in a level of engagement that is similar to an in-store experience. Consequently, with the ability to analyze products better and transact more efficiently from the comfort of their own home at their fingertips, not only will users feel comfortable being able to view detailed graphics of products, but transactions will occur more rapidly because of convenience, which will ultimately generate more revenue.
The current landscape of the Ecommerce industry calls for a significant improvement in the user experience department, and Elysian provides a strong solution with real-world application, unlike many blockchain projects. Statistics show that Ecommerce is still thriving, having generated $2.3 trillion in revenue last year in 2017, but in order for stable, consistent growth to continue there needs to be a legitimate transformation to adapt to future technological advancements. Elysian is positioned perfectly to create the change that is needed, being currently the only decentralized Ecommerce platform on the blockchain. We are entering a period where the user experience that has been prevalent over the last two decades is beginning to become antiquated. The next few years will dictate the direction the market is heading in, and Elysian is poised to use its first mover’s advantage to become an industry leader.
