Newsletter Ideas: Adding a personal touch

Adding a personal touch to your newsletter can be a very effective way of increasing customer interaction and click through rate.

There is a very fine line here because you always need to keep your newsletter professional in appearance. However the right amount of personalisation can convey a sense of camaraderie and will make the reader feel like they are on friendly terms with your company. This sort of emotion is really effective and will go towards convincing the reader that they should be visiting your site and purchasing your products and services.

You can personalise your newsletters in many different ways. One of the most obvious ways is included in the name of each subscriber in your newsletter, this is almost commonplace but is a good example of what it means to personalise a newsletter. It is easy to appreciate how this small touch makes your newsletter much more friendly in its approach and much more likely to be trusted than a generic newsletter that is not addressed to the reader personally.

Telling a joke is another way in which you can add a personal touch to your newsletter, this could be a traditional joke or could also be applied on words or even just a comical reference to part of the newsletter itself. This will help to lighten the mood of the reader and again make them feel like you are on the same level as them. This all goes towards helping the reader to feel like I can trust your brand, your products, and your services.

You can find many other newsletter ideas similar to this one, as well as design and layout inspiration on the Freshmail newsletter ideas page.

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