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This is the most common form of user research, which involves asking the participant to go through a series of guided tasks, and having them “think aloud”. These tests are great because they produce specific results that lead to actionable changes.
America’s top fifteen “design conscious companies” outperform their peer group by 228% on a market asset value basis
Stakeholders buy-in to your design because it helps the business. Your presentation should inspire rather than lecture.