Emiel Nawijn

…oncern Worldwide. The cool thing is that at some point, it’s all relatable no matter the vertical — digital strategists are helping the business solve complex business and marketing problems and very often doing that using digital technologies.

The digital strategists who’ll be most successful going forward have a robust generalist’s understanding of traditional and digital marketing and some knowledge of how businesses work. They need to have a solid foundation of what a digital product or service is, how the company would get paid, and everything in between.

…le the strategist stays at the top of the rain forest — canopy level — and functions strategically. Because in order for a strategist to be more strategic, she needs to be less tactical. A lot less.