How to Use Content Marketing and SEO to Compete with Amazon

Josh Steimle, Founder and CEO of MWI, a global digital marketing agency.

Amazon is coming for you.

If you run an ecommerce business that’s the bad news. The good news is you can fight Amazon and win. “But how?” you might think. Josh Steimle will tell you. [Read the full blog post here]

What if I can’t be #1 in Google Rankings?

First of all, we have to accept that Amazon has very high credibility as a website, as well as rich content, user contributed content, and often an insane number of backlinks to its product pages. Does this mean that we should just surrender in the battle against Amazon? No!

There is a lot of value in being #2 in Google Rankings, right after Amazon. According to a 2013 study by Chitika, being #2 means you receive around 17% of the traffic.

Amount of traffic to your website based on Google Rankings

Once a visitor is on your website you can use your content skills to maximize conversions and still carve out a profitable niche.

Is there any way to beat Amazon’s rankings on Google?

Being #2 isn’t good enough for you. You’re in luck. Tom La Vecchia with the digital marketing consultancy X Factor Media says: “Amazon ranks for basic terms, but long-tail is an area where you can win.”

Long-tail SEO

What is long-tail SEO? Long-tail SEO is about focusing on obscure keywords rather than generic ones. Below you’ll see an example:

“All right... But hardly anyone performs this search, while a TON of people search for ‘Lead generation software.’” you might think. That is true. So what you do is optimize for hundreds or thousands of long-tail searches. You may learn that the total amount of traffic these rankings produce, is more than if you got the #1 ranking for a more generic term.

Besides increased traffic, long-tail SEO gives you an opportunity to boost your conversion rate. [Learn how in the blog-post here]

Local SEO
Amazon is a global company with more than 100,000 employees worldwide. Take advantage of this, and do local SEO.

Google gives local businesses more weight in its rankings when it knows someone is searching for a business with a physical location nearby. Amazon can’t utilize this, as they do not have physical locations they can use to optimize for local SEO. You can read more about local SEO [here]:

Putting it together
Now you know about long-tail SEO and local SEO, but is this enough to beat Amazon? Not before you learn how to combine your tactics.

The ultimate knock-out punch for Amazon might be to produce proprietary merchandise, use creative content marketing, target long tail keywords, and do local SEO.

In the full blog-post, you’ll see a successful example of how fishtankbank.com managed to outrank Amazon on the word “Batman” even tough Amazon sells a lot of Batman stuff. [Click here to see the example]

Fishtankbank.com outranked Amazon on the word “Batman” with a combination of long-tail SEO and Content Marketing.

Resumé:

Josh Steimle, founder and CEO of MWI, equips you with the necessary skills to compete with Amazon. He gives his best advice on how to combine content marketing, long-tail SEO, and local SEO successfully, in order to become the best ecommerce business.

He even goes as far as to say that you can beat Amazon with these tips and tricks.

Read the full blog post here:
[https://sleeknote.com/how-to-compete-with-amazon/]