When is the Right Time to Automate Your Mobile App User Acquisition?

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So you have a mobile app business which is doing pretty well. You’re happy with your app marketing in general, and your user acquisition specifically, but you keep hearing about AI, automation, machine learning and.. you know… a lot of these buzz words. You start wondering if you should start using automation in your paid user acquisition, and what your gain will be .

You’ve heard others praising AI-based user-acquisition management and automation platforms, but you are wondering what is it really all about, and who is it really for, and what’s in it for you.

A similar question, maybe a better one to ask, is when should you start researching automation solutions for UA management. Wait — it’s really the same like asking when is the right time to scale your UA (user acquisition).

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