Emilio GarciaPaid Search Campaign Types that Every B2B Marketer Need to KnowThe ultimate goal of business-to-business marketing is to convert other businesses into your customers. Generally, paid search campaigns…Apr 12, 2022Apr 12, 2022
Emilio GarciaLinkedIn Ads Essentials for B2B MarketersAs a business-to-business brand, it’s essential to find the right audience for all your online marketing endeavors. Otherwise, you waste…Jan 28, 2022Jan 28, 2022
Emilio GarciaWhy CRM Implementations FailDid you know, up to 50% of CRM implementation projects fail? That’s a staggering number for an initiative where you might spend countless…Jan 6, 2022Jan 6, 2022
Emilio GarciaWhat Is Demand Gen? The Value & Supply Chain InterpretationBefore the technological revolution of the late 20th century, businesses stored records and data in physical files, Rolodexes, and ledgers…Dec 8, 2021Dec 8, 2021
Emilio GarciaMarketing Budgeting: How to Justify Your BudgetResearching and setting a marketing budget can be one of the most challenging parts of a marketing campaign. Your business can use dozens…Nov 2, 2021Nov 2, 2021