I would love to see that diversity spreadsheet.
Brandon Croke
2

It’s not a single spreadsheet… allow me the turn of phrase, and if it were, I no longer have access to it (nor would I be permitted to share it.) My point is the assessment of marketing activities on a mathematical level was always part of the deal, including many a spreadsheet (in addition to other types of analysis.) We considered what was best for the business in alignment with the pursuit of widening the pipeline with a focus on populations that had been underrepresented (not to the exclusion of any other group). In my opinion, those two things were never incompatible.

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