Great write up. Thanks for the insight into the process of Uber design world.
Personally I do prefer ‘Where to’ approach. I always use Google Maps and through it I’ll figure out my route and travel options. And if Uber is the easiest way getting from A to B I’ll book an Uber. Problem I have now is it doesn’t put in where I’m heading as the old version, I always have to switch between apps to find postcode or address and enter them manually. Plus GEO-Location isn’t flawless, so the process of entering where I’m at has made it less seamless to use the app for me. Plus the amount of clicks to confirm it is bit frustrating.