Fun videos. Rewards. A Strong Community. What is there not to love? Bermi is a social media video application that provides a platform for its user base to interact and have the chance to earn money by uploading their own original content via our cryptocurrency token BERM. With millions of users, the app brings together people from all over Latin America, cultivating a sensational, curated collection of content ranging from comedic videos to sports, food, and celebrity videos. In Bermi, users can watch, comment and like all these different types of videos as well as follow their favorite content creators. As this happens, the app learns what kind of content the users enjoy and predict what they want in the future. It’s really never been this easy to find fun, personalized, videos and share them with your friends. Aside from the great functionalities it offers, what makes Bermi unique is its successful introduction of digital currency to its users.
In the past decade, a combination of adverse external circumstances, an appreciating dollar, and a wave of negative political developments have contributed to weaker economies and currency issues in Latin America. For instance, inflation in Argentina is at an alarming 25.5% and threatens to continue rising as Argentines are already facing difficulties providing for their basic needs. Not only this, but Latin America’s trust crisis continues to grow, where people are increasingly losing faith in the ability and willingness of the authorities to protect them financially.
An undoubtedly disruptive solution is the introduction of cryptocurrency. Digital currency allows a decentralized system managed by all network participants to process and transfer currencies without any intermediaries. They both facilitate financial integration while providing for a reduction in the cost of local and international transactions, to the point where fast P2P transfers with no fee or minimal fees are now available to everyone. Other benefits include enhanced transaction security and huge growth potential.
The world of crypto is esoteric and complicated to introduce to millions of individuals with limited resources and education. That is unless it can be catalyzed by a disruptive, far-reaching social media platform that can grow organically and attract virtually anyone with access to the internet and a smartphone. Current social platforms create a virtual world that is difficult to engage lower-tier and emerging market audiences, that use private data to generate revenue while users do not reap any of the benefits. Not only does Bermi create a fun, tight-knit community to share interests and content, but it does so by rewarding content creators using blockchain in an easy, educational manner.
Since its launch, Bermi’s growth has surpassed expectations. Over a month ago, Bermi passed Snapchat and TikTok in Colombia’s Google Play Store rankings and Pinterest in Mexico’s. Reviews of the app include:
“Entretenida, la han mejorado mucho, las actualizaciones son increíbles. Espero mas monedas BERM en el futuro. Y ya cobre mis primeras ganancias :),” that translates into “Entertaining, they really improved it, updates are incredible. I am hoping to win more BERM. Just got my first earnings :)”
“Me cambió la vida esta aplicación. Gracias. Nos gusta Bermi: o sea nos encanta,” which translates to: “This app changed my life. Thank you. We like Bermi: Actually, we love it.”
Over 72% of the app’s user base was introduced to digital currency thanks to Bermi and is now fluently managing a cryptocurrency wallet because of Bermi. Those creating content are being incentivized to create and share high-quality content through a gamification and reward system, and those who are in it for the content can enjoy personalized fun videos they can share. With over 1m new videos uploaded each month, it’s clearly working.
With Bermi, millions of people across Latin America are now familiar with the unique properties of cryptocurrency. The team behind the Bermi have created one of the first mainstream products in the blockchain.