What We Buy Matters More Than EverIt matters where and how things are made. We’ve said this from the very beginning of Enda.Apr 22, 2020Apr 22, 2020
How Kenyan Athletes are Training in the age of COVID-19It’s a chilly morning. The small village of Kanjeru in Kikuyu town, about 20 km south of Nairobi, is still asleep. This is not the usual…Apr 16, 2020Apr 16, 2020
Life in Nairobi Slums in the Age of COVID-19It’s Tuesday mid-morning and it’s already getting hot outside. Paul Swagi, the head coach of Hoops for Kids’ Basketball program in…Mar 30, 2020Mar 30, 2020
Enda, now a Certified B Corporation.From the very start, we’ve been committed to social impact. As corny as it sounds, we’re not just making great running shoes, we want to…Dec 13, 20191Dec 13, 20191
Here’s how we’re doing Black Friday differentlyWe’ve seen stores offering holiday deals to die for. We’re not into that. We’re going to offer a deal to live for. A deal that will help…Nov 22, 2019Nov 22, 2019
Our RunifestoSince the very start, we’ve been working with Kenyan athletes to design shoes and then making them in Kenya. When we say Run Kenyan…Oct 16, 2019Oct 16, 2019
Types of running shoesRunning is the most accessible sport in the world. It does not require specialized equipment, fancy facilities, or loads of money to get…Sep 19, 2019Sep 19, 2019
The 3 worst running shoe gimmicksWith just about every new shoe launch, brands promise a revolution in running! New breakthrough technologies that will help us run…Sep 11, 2019Sep 11, 2019
When you come to Kenya, Run with a KenyanKenya is full of talent, magic, and beauty and amongst all of it, two things especially make Kenya famous: the best runners in the world…Apr 8, 2019Apr 8, 2019
A peek into the lives of Enda athletesA large proportion of media reports on running and running commentaries usually refer to Kenyan runners as a pack, “the Kenyans”…Oct 29, 2018Oct 29, 2018