Apr 22, 2020What We Buy Matters More Than EverIt matters where and how things are made. We’ve said this from the very beginning of Enda. Each time you buy something, you’re making a small vote about the way you want the world to be. …Environment3 min readEnvironment3 min read
Apr 16, 2020How Kenyan Athletes are Training in the age of COVID-19It’s a chilly morning. The small village of Kanjeru in Kikuyu town, about 20 km south of Nairobi, is still asleep. This is not the usual scenario for a Tuesday morning. Every Tuesday is market day and most people in the town wake up early in order to get an…5 min read5 min read
Mar 30, 2020Life in Nairobi Slums in the Age of COVID-19It’s Tuesday mid-morning and it’s already getting hot outside. Paul Swagi, the head coach of Hoops for Kids’ Basketball program in Korogocho walks into an empty school compound. Korogocho is one of the largest slum neighborhoods in Nairobi. Paul waves and smiles at one of the security guard’s daughters. She…4 min read4 min read
Dec 13, 2019Enda, now a Certified B Corporation.From the very start, we’ve been committed to social impact. As corny as it sounds, we’re not just making great running shoes, we want to make the world a better place. So we’re proud to now have third party certification that we’re doing just that. We’re now a certified B-Corp. …B Corp2 min readB Corp2 min read
Nov 22, 2019Here’s how we’re doing Black Friday differentlyWe’ve seen stores offering holiday deals to die for. We’re not into that. We’re going to offer a deal to live for. A deal that will help change some people’s lives in a big way. 29th of November to 3rd of December, each pair of the Enda Itens shoes shall…Black Friday1 min readBlack Friday1 min read
Oct 16, 2019Our RunifestoSince the very start, we’ve been working with Kenyan athletes to design shoes and then making them in Kenya. When we say Run Kenyan, obviously we’re talking about getting in a pair of Enda Kenyan running shoes. But Running Kenyan is more than just shoes: it’s a set of values…Running2 min readRunning2 min read
Sep 19, 2019The 5 types of running shoesRunning is the most accessible sport in the world. It does not require specialized equipment, fancy facilities, or loads of money to get started. The only thing you shouldn’t skimp on is a good pair of running shoes. But what is a “good” pair of running shoes?Running5 min readRunning5 min read
Sep 11, 2019The 3 worst running shoe gimmicksWith just about every new shoe launch, brands promise a revolution in running! New breakthrough technologies that will help us run injury-free and faster than ever before. But when you look deeper, most of these technologies aren’t real advances that will help us improve our running. They are marketing gimmicks…Running5 min readRunning5 min read
Apr 8, 2019When you come to Kenya, Run with a KenyanKenya is full of talent, magic, and beauty and amongst all of it, two things especially make Kenya famous: the best runners in the world and the best wildlife experiences anywhere. Many tourists who come to Kenya from around the world are drawn by the amazing wildlife, but with limited…Running2 min readRunning2 min read
Oct 29, 2018A peek into the lives of Enda athletesA large proportion of media reports on running and running commentaries usually refer to Kenyan runners as a pack, “the Kenyans”. Consequently, the individual stories of Kenyan runners — who they are, what they do, what influences them and their dreams and aspirations — remain untold. …Running6 min readRunning6 min read
