EndaWhat We Buy Matters More Than EverIt matters where and how things are made. We’ve said this from the very beginning of Enda.3 min read·Apr 22, 2020----
EndaHow Kenyan Athletes are Training in the age of COVID-19It’s a chilly morning. The small village of Kanjeru in Kikuyu town, about 20 km south of Nairobi, is still asleep. This is not the usual…5 min read·Apr 16, 2020----
EndaLife in Nairobi Slums in the Age of COVID-19It’s Tuesday mid-morning and it’s already getting hot outside. Paul Swagi, the head coach of Hoops for Kids’ Basketball program in…4 min read·Mar 30, 2020----
EndaEnda, now a Certified B Corporation.From the very start, we’ve been committed to social impact. As corny as it sounds, we’re not just making great running shoes, we want to…2 min read·Dec 13, 2019--1--1
EndaHere’s how we’re doing Black Friday differentlyWe’ve seen stores offering holiday deals to die for. We’re not into that. We’re going to offer a deal to live for. A deal that will help…1 min read·Nov 22, 2019----
EndaOur RunifestoSince the very start, we’ve been working with Kenyan athletes to design shoes and then making them in Kenya. When we say Run Kenyan…2 min read·Oct 16, 2019----
EndaTypes of running shoesRunning is the most accessible sport in the world. It does not require specialized equipment, fancy facilities, or loads of money to get…5 min read·Sep 19, 2019----
EndaThe 3 worst running shoe gimmicksWith just about every new shoe launch, brands promise a revolution in running! New breakthrough technologies that will help us run…5 min read·Sep 11, 2019----
EndaWhen you come to Kenya, Run with a KenyanKenya is full of talent, magic, and beauty and amongst all of it, two things especially make Kenya famous: the best runners in the world…2 min read·Apr 8, 2019----
EndaA peek into the lives of Enda athletesA large proportion of media reports on running and running commentaries usually refer to Kenyan runners as a pack, “the Kenyans”…6 min read·Oct 29, 2018----
