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It matters where and how things are made. We’ve said this from the very beginning of Enda.

Each time you buy something, you’re making a small vote about the way you want the world to be. Which type of products should exist and how companies that make those products should operate.

Collectively, our purchasing power is one of the most powerful forces in the world. It has levelled mountains in search of fossil fuels and minerals, brought species to the brink of extinction, exhausted fisheries, poisoned our water and air, and resulted in a resurgence of forced labor.

But we have the power to turn it into a force for good. When we buy products from companies who insist on fair wages and clean manufacturing, it not only creates a direct impact with that purchase, but it creates economic incentive for other companies to follow suit. …


It’s a chilly morning. The small village of Kanjeru in Kikuyu town, about 20 km south of Nairobi, is still asleep. This is not the usual scenario for a Tuesday morning. Every Tuesday is market day and most people in the town wake up early in order to get an early start at the market. …


It’s Tuesday mid-morning and it’s already getting hot outside. Paul Swagi, the head coach of Hoops for Kids’ Basketball program in Korogocho walks into an empty school compound. Korogocho is one of the largest slum neighborhoods in Nairobi.

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Korogocho neighborhood.

Paul waves and smiles at one of the security guard’s daughters. She is 8 years old and has been coming to work with her mother for the last two weeks since the government announced that all schooling should be suspended in light of the Coronavirus. …

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